Your website is your face to the online world. A single click of the mouse can make or break a potential sale. Do you know how many visitors are leaving because they can't find what they're looking for because of a broken link? Or how many more can't even see your site because your site doesn't work in their browser.
All crucial questions that you can leave to our development team. We build sites the right way, adhering to current web standards. Our process allows us to anticipate your changing needs and the needs of your users. At the end of the day you get a website that is accessible, search-engine-friendly and easy to modify later on.
Online Marketing Services
To win, modern organizations need to embrace the fantastic opportunities presented by online marketing. As well as the web E-mail, SMS shots, search engine marketing, on-line advertising and emerging technologies present cost effective, quick to market solutions. You may have dipped your toe in but work with us and we will help you dive in and take advantage of all that cyber space has to offer.
We have been creating websites since the advent of the web and our digital team work with a wide variety of technologies ensuring that your web presence will be powerful and functional across all manner of devices from the desktop PC to the smart phone.
Whether a straightforward credentials presentation site or a complex database driven site offering high levels of visitor functionality (e.g. client log ins to private areas where they can conduct business with you) our team is ready to deliver!
Website Design
As one of the most effective communication tools ever invented, your web presence is key to the customer and stakeholder perceptions of your organization. More than that, it is a great opportunity to interact, whether through an e-commerce shop or an intranet information store for your staff, or how about integrating your back-office systems. Analytics can show exactly what your customers like and don't like about your offer. Real time, marketing feedback - Now!
We provide HTML and Flash website design and work across a wide range of programming languages.
In addition to this we provide the development and technical production of bespoke systems including:
* Content management systems
* Customer databases
* E-commerce systems
* Customer portals and extranets
Email marketing and Online advertising
Email marketing and online advertising campaigns are far more effective when you create a full and meaningful journey for the email recipient rather than just directing them to the home page of your website.
Therefore, we also produce campaign specific landing pages or micro site’s aimed at driving sales, capturing prospect data or promoting some other kind of action.
Demand for our web design and technical services has risen by over 300% in the past 36 months and as a result we are continually improving and expanding our services in this area. We provide a completely flexible and fully comprehensive service for email marketing. You can use our ‘full circle’ service for the management of campaigns or any part of this as a stand-alone service.
One thing that we love about online advertising is the opportunity for immediate engagement through a wide variety of tools and techniques that allow you to take a multidimensional approach to your communications. There are just so many ways that you can interact with your target market.
Our online advertising & media buying service includes:
* Data acquisition & management
* Strategic campaign planning & post campaign evaluation
* Campaign creative and HTML email design
* Email broadcasts with detailed tracking and reporting
Online & Print Media Buying
We pride ourselves on our technical ability and are excited by the creative opportunities that the online environment presents to marketers like us who thrive on creativity and the excitement of winning new business for our clients.
One thing that we love about online advertising is the opportunity for immediate engagement through a wide variety of tools and techniques that allow you to take a multidimensional approach to your communications. There are just so many ways that you can interact with your target market.
Our online advertising & media buying service includes:
* Media search and evaluation – We search for appropriate sites with suitable traffic levels that match your target market criteria and provide recommendations for the most desirable options.
* Media planning – We will plan the media so as to maximize ‘share of voice’ amongst key target markets and timing to ensure that the online activity integrates with other activity and within the framework of an overall campaign.
* Media buying – We will negotiate and purchase media on your behalf and liaise with the media owners to ensure that the correct technical requirements are used for each creative (something which can vary widely).
* Campaign creation and management – We will provide a creative service for the concept development, design and production of all online advertising including banner advertisements, skyscrapers, MPU’s or paid for advertorials and will manage the campaign throughout its duration. This will involve strategic marketing communications input from our in-house consultant and constant evaluation and adjustment as we track performance and switch adverts around to maximize their success.
Search Engine Optimization (SEO)
Search Engine Optimisation (SEO) is one of the best ways to market your website. It refers to the main search results that get returned when someone uses a search engine such as Google. SEO is about optimizing your website so that you receive a higher ranking in these search results. This is important if you want to generate traffic because people only tend to look through the first 1-3 pages of search results. By being on the first page you are vastly increasing your chances of being clicked upon. Our SEO service will ensure that your website is visible to people who are actively looking for the type of product or service that you provide.
